To promote the premiere of Season 6, RuPaul’s Drag Race launched an emoji & gif retrospective of the hit TV show’s most gag-worthy moments. Megafans –used to searching the deep recesses of the internet for sharable RPDR content– suddenly had the queens at their fingertips. The app trended on the App Store & Instagram, with users sharing screenshots of their drag-ified conversations.    



The RPDR keyboard saw one of the highest user engagement and share rates in market.  

Fans returned regularly to pounce on each new season’s content, and even purchase exclusive sticker packs.