Coachmoji was released at the Apple launch of iOS 10 and featured in the new App Store. Fans of the brand could collaborate with one another creating custom lookbooks with Coach’s runway looks & catalogue of accessories.   

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Coachmoji was featured prominently in the App Store at launch. 

Most Coahcmoji fashion fans collaborated on serveral looks with friends.

The Coach logo is one of the most popular stickers shared in the sticker pack.