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Dunkin Donuts
AUSTIN BONE / Work / Dunkin Donuts
America may run on Dunkin, but it chats with emojis. The popular chain introduced emojis into their Perks app in 2016 to celebrate National Donut Day, and has dominated the emoji scene since. DD was among the first brands to embrace iMessage, with a collaborative app that let users add emojis to gift cards & messages.
The Dunkin Donuts sticker pack remains one of the most popular in the App Store, boasting an incredibly high rate for active users.
Dunkin updates the app content regularly, capitalizing on holidays, season product launches, and moments of joy throughout the year.