Foot Locker launched the Ultimate Sneaker Head Release Calendar to celebrate the Week of Greatness. Sneaker fans selected their favorite products & unlocked on-the-fly notifications on how to secure their sneakers the night before they hit stores.  

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Every fan is re-engaged based on preferences for all future drops, creating a highly personalized lifetime notification schedule.

Sneaker Heads recieve a reminder the night before the drop for each of their favorite sneakers with exclusive instructions to secure their pair in-store, online, or in the FL app. 

Once they have the scoop, users can drop a pin to find their nearest pick-up location.