Gagamojis and Lady Gaga iMessage Stickers launched to fans weeks after the release of her latest record, Joanne.  The pack went viral & unleashed the Little Monster in us all.  

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Lady Gaga capitalized on the timing of the Joanne World Tour and updated content throughout her tour. 

Gagamojis trended in the app store at launch.

Fan sharing spiked around each event, creating a halo effect of content sharing for several months. 

Gagamojis recieved an incredibly high share rate, with fans sharing over 24 pieces of content on average.