Gatorade launched the Edge Summer Camp experience to empower young atheletes during off-season. Fans joined a virtual camp created in partnership with IPG Labs to stay fit & motivated. Once back in-season, athletes received tips for nutrition, recovery exercises, & gameday motivation. 

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Athletes could personlize their experience by signing up for content specific to their position. 

Users received content daily and could enlist their teammates to join them. 

Camp evolved with each athlete and included motivational and injury prevention tips deeper into the program. Once season started, atheletes were able to switch into a low-touch nutrition and encouragement focus to keep their mindset right into gameday.