Jordan launched the Breakfast Club chatbot to empower users to become top athletes with an exclusive 30-day training curriculum. Athletes signed up for morning & evening reminders for their day’s workout. Knowing that most users did not have access to gyms, equipment, or even coaches, the curriculum was designed as a virtual trainer who motivated & pushed athletes through challenging workouts with next to no equipment. The result was a crew of elite athletes who felt stronger afterwards.

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Jordan worked with Nike trainer Alex Molden to craft an anywhere-style workout for athletes who didn’t have access to a gym.

The entire 30-day curriculum could be completed with limited equipment and space. 

Week over week, atheltes returned and 73% of those that started completed the program.

80% of athletes felt stronger after their first 30 days, and many signed up for a second round.