The Nike StyleBot launched globally to celebrate AirMax Day 2017. Fans could shop personalized looks based on their style preferences, & create custom user-generated AirMax shoes using a proprietary color-matching system, ColorMind, with Google Vision & NikeID. The result was a unique shopping experinece on Facebook Messenger. 

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StyleBot users drove a 12.5X higher click through rate than the global average for Nike.com.

Over 100K personalized AirMax shoes were created using ColorMind in just 30 days.

Utilized UGC to personalize reengagement, and saw 80% open rate and 74% click through to website.