AUSTIN BONE

AUSTIN BONE https://austinbone.com AUSTIN BONE Sun, 17 Dec 2017 23:36:04 +0000 https://austinbone.com en Dunkin Donuts http://austinbone.com/Dunkin-Donuts Sun, 17 Dec 2017 23:36:04 +0000 AUSTIN BONE 237220 AUSTIN BONE / Work / Dunkin Donuts America may run on Dunkin, but it chats with emojis. The popular chain introduced emojis into their Perks app in 2016 to celebrate National Donut Day, and has dominated the emoji scene since. DD was among the first brands to embrace iMessage, with a collaborative app that let users add emojis to gift cards & messages. <img width="788" height="1575" width_o="788" height_o="1575" src_o="https://cortex.persona.co/t/original/i/0c80ec86014cc8e8a2a31d4ae2602638f457f815fd1f5f56f6c98054ada4e8ab/dd.gif" data-mid="340936" border="0" data-scale="50"/>  The Dunkin Donuts sticker pack remains one of the most popular in the App Store, boasting an incredibly high rate for active users.  Dunkin updates the app content regularly, capitalizing on holidays, season product launches, and moments of joy throughout the year.   AUSTIN BONE / Work / Dunkin Donuts America may run on Dunkin, but it chats with emojis. The popular chain introduced emojis into their Perks app in 2016 to... RPDR http://austinbone.com/RPDR Sun, 17 Dec 2017 05:19:56 +0000 AUSTIN BONE 237129 AUSTIN BONE / Work / Drag Race Keyboard To promote the premiere of Season 6, RuPaul’s Drag Race launched an emoji & gif retrospective of the hit TV show’s most gag-worthy moments. Megafans –used to searching the deep recesses of the internet for sharable RPDR content– suddenly had the queens at their fingertips. The app trended on the App Store & Instagram, with users sharing screenshots of their drag-ified conversations.     <img width="220" height="220" width_o="220" height_o="220" src_o="https://cortex.persona.co/t/original/i/02512364bd2f7ec78dd6121c7cd81bc7f01036efcda6e5228e29fffb0cb665f0/rpdr.gif" data-mid="340776" border="0" />  The RPDR keyboard saw one of the highest user engagement and share rates in market.   Fans returned regularly to pounce on each new season’s content, and even purchase exclusive sticker packs.       AUSTIN BONE / Work / Drag Race Keyboard To promote the premiere of Season 6, RuPaul’s Drag Race launched an emoji & gif retrospective of the hit TV... Kimoji http://austinbone.com/Kimoji Sun, 17 Dec 2017 04:55:17 +0000 AUSTIN BONE 237126 AUSTIN BONE / Work / Kimoji The app “that broke the App Store,” Kimoji, launched in December of 2015 and was reportedly downloaded at a rate of 9,000 times per second on the first day in market. The app became a household name, making Kim’s already famous ASSets a part of the pop culture lexicon forever.  <img width="1156" height="1260" width_o="1156" height_o="1260" src_o="https://cortex.persona.co/t/original/i/af8d821bc46b592aa18d3e3424ee9f3091d67b32fb9b0448e7c28422726101e3/Screen-Shot-2017-12-16-at-9.09.11-PM.png" data-mid="340775" border="0" data-scale="73"/>  Kimoji shattered the ceiling in terms of downloads and content shares. No stranger to brilliant marketing schemes, Kim was among the first celebrities to jump on the emoji bandwagon. The app originally launched with 300 custom Kimojis, some with customizable skintones. Kimoji’s success has led to the launch of related merchandise, including phone cases, key chains, gift-wrapping paper, etc. AUSTIN BONE / Work / Kimoji The app “that broke the App Store,” Kimoji, launched in December of 2015 and was reportedly downloaded at a rate of 9,000 times... Jordan http://austinbone.com/Jordan-1 Sun, 17 Dec 2017 04:54:17 +0000 AUSTIN BONE 237125 AUSTIN BONE / Work / Jordan  The Air Jordan keyboard.     Try it here.  Coachmoji featured in the app store  Fans sharing spiked around each event, creating a halo effect of content sharing for several months. Gagamojis recieved an incredibly high share rate, with average fans sharing over 24 pieces of content. AUSTIN BONE / Work / Jordan  The Air Jordan keyboard.     Try it here.  Coachmoji featured in the app store  Fans sharing spiked... Coach http://austinbone.com/Coach Sun, 17 Dec 2017 01:58:47 +0000 AUSTIN BONE 237103 AUSTIN BONE / Work / Coachmoji Coachmoji was released at the Apple launch of iOS 10 and featured in the new App Store. Fans of the brand could collaborate with one another creating custom lookbooks with Coach’s runway looks & catalogue of accessories.    <img width="1125" height="2249" width_o="1125" height_o="2249" src_o="https://cortex.persona.co/t/original/i/23a03522e4747f0da105a487c60e0b125ac171f6fd73c202637f015c2bd5d697/Coach.gif" data-mid="340732" border="0" data-scale="50"/>  Coachmoji was featured prominently in the App Store at launch.  Most Coahcmoji fashion fans collaborated on serveral looks with friends. The Coach logo is one of the most popular stickers shared in the sticker pack.    AUSTIN BONE / Work / Coachmoji Coachmoji was released at the Apple launch of iOS 10 and featured in the new App Store. Fans of the brand could collaborate with... Gagamoji http://austinbone.com/Gagamoji Sun, 17 Dec 2017 01:58:44 +0000 AUSTIN BONE 237101 AUSTIN BONE / Work / Lady Gaga Stickers Gagamojis and Lady Gaga iMessage Stickers launched to fans weeks after the release of her latest record, Joanne.  The pack went viral & unleashed the Little Monster in us all.   <img width="788" height="1575" width_o="788" height_o="1575" src_o="https://cortex.persona.co/t/original/i/4fc3e98f4ae55876bf832fc93ceccb1704b0697829a4a10d3f714a2bc0345770/gaga.gif" data-mid="340730" border="0" data-scale="50"/>  Lady Gaga capitalized on the timing of the Joanne World Tour and updated content throughout her tour. Gagamojis trended in the app store at launch. Fan sharing spiked around each event, creating a halo effect of content sharing for several months.  Gagamojis recieved an incredibly high share rate, with fans sharing over 24 pieces of content on average.  AUSTIN BONE / Work / Lady Gaga Stickers Gagamojis and Lady Gaga iMessage Stickers launched to fans weeks after the release of her latest record, Joanne. ... Marriott http://austinbone.com/Marriott Sun, 17 Dec 2017 01:05:22 +0000 AUSTIN BONE 237094 AUSTIN BONE / Work / Marriott Hotel Search & Discover  Marriott Rewards created a hotel booking & city discovery chatbot to unlock 5,000 destinations.  Travelers found the perfect hotel and explored options based on thier personal preferences. Guests were provided with insider tips after booking to enhance their stay.    <img width="788" height="1575" width_o="788" height_o="1575" src_o="https://cortex.persona.co/t/original/i/5d3db6caa1e64f4c93cfa31d7206a950246a0d114a3ce5cfc4aad537ac08c203/MR.gif" data-mid="340720" border="0" data-scale="50"/>  After showing interest in a city, travelers are prompted with tips and articles specific to their search.  For customers who wanted to switch to live chat, the bot would prompt an agent to jump in. The bot was able to address thousands of customer service inquiries through free text intent matching and scripted responses, saving hundreds of man-hours.   AUSTIN BONE / Work / Marriott Hotel Search & Discover  Marriott Rewards created a hotel booking & city discovery chatbot to unlock 5,000... About 2 http://austinbone.com/About-2 Sat, 16 Dec 2017 16:24:40 +0000 AUSTIN BONE 237049 AUSTIN BONE /  About / Work / Experience / Awards & Recognition / Contact  Austin is an award-winning creative leader who designs products, services & strategies for the world’s leading brands.Currenlty the Chief Creative Officer at Snaps, the world’s fist Conversational Marketing Cloud, who’s mobile experiences powered over a Billion engagements in 2017. Austin is a conversational UI / UX expert and has worked with a number of partners, including: Nike, Starbucks, Coach, L’Oreal, Pepsi, McDonald's, Paramount, NBC Universal, Victoria's Secret, among others, to expand their footprint in mobile messaging.  His innovation in mobile experiences include the world's first branded emoji keyboard and a patent for Augmented Reality Apparatuses.    AUSTIN BONE /  About / Work / Experience / Awards & Recognition / Contact  Austin is an award-winning creative leader who designs products,... Jordan http://austinbone.com/Jordan Sat, 16 Dec 2017 14:29:40 +0000 AUSTIN BONE 237030 AUSTIN BONE / Work / Jordan Breakfast Club  Jordan launched the Breakfast Club chatbot to empower users to become top athletes with an exclusive 30-day training curriculum. Athletes signed up for morning & evening reminders for their day’s workout. Knowing that most users did not have access to gyms, equipment, or even coaches, the curriculum was designed as a virtual trainer who motivated & pushed athletes through challenging workouts with next to no equipment. The result was a crew of elite athletes who felt stronger afterwards. <img width="788" height="1575" width_o="788" height_o="1575" src_o="https://cortex.persona.co/t/original/i/950c0bf274fd9e087b88d9b27ba3076f94c0025f5defc78e6a99ddc0d5437cf1/Jordan.gif" data-mid="340598" border="0" data-scale="50"/>  Jordan worked with Nike trainer Alex Molden to craft an anywhere-style workout for athletes who didn’t have access to a gym.The entire 30-day curriculum could be completed with limited equipment and space.  Week over week, atheltes returned and 73% of those that started completed the program. 80% of athletes felt stronger after their first 30 days, and many signed up for a second round.  AUSTIN BONE / Work / Jordan Breakfast Club  Jordan launched the Breakfast Club chatbot to empower users to become top athletes with an exclusive 30-day... Gatorade http://austinbone.com/Gatorade Fri, 15 Dec 2017 23:53:45 +0000 AUSTIN BONE 236974 AUSTIN BONE / Work / Gatorade Edge Summer Camp  Gatorade launched the Edge Summer Camp experience to empower young atheletes during off-season. Fans joined a virtual camp created in partnership with IPG Labs to stay fit & motivated. Once back in-season, athletes received tips for nutrition, recovery exercises, & gameday motivation.  <img width="1125" height="2249" width_o="1125" height_o="2249" src_o="https://cortex.persona.co/t/original/i/5b4df7f3d83b5cf0c78413b54a5db5300f27a02663f8bfd00efb7979047f716f/gatoradeedge.gif" data-mid="340434" border="0" data-scale="50"/>  Athletes could personlize their experience by signing up for content specific to their position. Users received content daily and could enlist their teammates to join them.  Camp evolved with each athlete and included motivational and injury prevention tips deeper into the program. Once season started, atheletes were able to switch into a low-touch nutrition and encouragement focus to keep their mindset right into gameday.  AUSTIN BONE / Work / Gatorade Edge Summer Camp  Gatorade launched the Edge Summer Camp experience to empower young atheletes during off-season. Fans joined...